George Hincapie finally gets to race in his own clothes

It appears that Hincapie Sportswear, “manufacturer and marketer of distinctive clothing for the performance cyclist,” has found it’s way at last into a higher profile sponsorship.  The company announced today that it has signed a sponsorship deal with the BMC Racing Team (BMC) for 2010.

Hincapie will provide BMC with premium cycling apparel and accessories.  But wait, that’s not all!  BMC riders will also be sporting Hincapie Premium Denim and protecting themselves on those long hot training days with Hincapie SkinDefense SPF 30 Sunscreen.

“We’re very excited about our new partnership with BMC Racing,” said Rich Hincapie, president of Hincapie Sportswear. “This is an awesome opportunity for us to showcase our products to the entire world through the team and the new relationship. We’re especially excited that George will be able to finally race and train in his own apparel.”

Tour de France stage winner and recently crowned US Professional Road Race Champion, George Hincapie has signed a two year contract with the BMC Racing Team. He will be racing in Hincapie Sportswear apparel for the first time in his long career.

“I’m very excited to be racing in Hincapie apparel next year,” said George Hincapie, 5-time Olympian and co-owner of Hincapie Sportswear. “I love the stuff we make and I haven’t been able to wear it that much on my other teams. The team opportunity is great for me as well. I started my professional cycling career with Jim Ochowicz, and I’m pleased to be joining him again.”

I wonder if that was one of the things that attracted Hincapie to the contract with BMC?  This could have as much impact on his future as any success he might see on the bike.  It will also be interesting to see what type of designs come out of the relationship.

Hincapie plans to make BMC Cycling Team apparel available to the public through Hincapie dealers and on the company’s website, Look for the new apparel design to be announced soon.