The Worthwhile Company is proud to be a supporting sponsor of the Greenville, South Carolina based Palmetto Orthopaedic Associates Cycling Team. Known in the Southeast simply as POA, the team has made a name for itself in two years and is poised for even greater success in 2010. Worthwhile captures this success by providing the team with a website that conveys the drive and teamwork with which POA races.
The new site allows friends and fans to follow along with the team as they campaign in the 2010 cycling season. Users can learn more about the team members by visiting the roster page to read bios and see individual race results. The site also catalogs the team’s overall successes on the results page. 2010 promises to have a lot of data!
Team manager, Blair LaMarche, will be keeping everyone up-to-date with what is happening within the team at the site’s blog. The entire site is designed on the WordPress framework and this allows the team to easily keep not only the blog current, but the blogging process is used to maintain the entire website. Follow along with Blair (and other riders) as they record the events of the season.
On the events page you can see the races in which POA team members will be racing. However, POA Cycling is about more than just racing bicycles. The team also supports the cycling community by providing a series of races during the year including the St. Francis Sports Medicine Summer Series, the South Carolina Time Trial Championships, the South Carolina Road Racing Championship, and the Fall Extravaganza (now in it’s second year). Information about these events will be presented on the site in the Events section. Information about the team’s involvement in charity events will also be presented here.
The team knows all this takes support and that is why the sponsors receive exposure throughout the site — not only on each page, but in a unique sponsors’ section devoted to the various sponsors who help the team receive the very best equipment and support. Sponsors get exposure on the website, but also the team’s uniforms, printed materials, and through various social media outlets.
The visually appealing site also provides a glimpse at the action throughout the year as users are able to view photos from the various events. Once again Worthwhile makes it easy for the team to manage this section by integrating Facebook galleries into the WordPress framework. More social media integration will come as The Worthwhile Company team continues to enhance the POACycling.com experience.