Here is how I Do It For works

18 Days – $02,900

I have struggled with coming up with a pithy way to describe what the I Do It For Foundation is trying to accomplish. It isn’t until I explain it in practical terms that folks begin to get an idea. So, I want to share an I Do It For scenario with you today.

Little Susan Fisker has cancer. Her parents are doing their best to care for her. With insurance, government assistance and the help of friends they are making it okay. However, there are expenses and hours of darkness leaving them overwhelmed and struggling financially and emotionally.

Susan has an uncle who likes to ride a bicycle. He has participated in fund raising rides for cancer awareness, but he wants to do something for Susan that specifically encourages her and supports her family. He determines he is going to ride from his town in one state to Susan’s home in another. He wants it to be an encouragement to them and perhaps provide them with some money to help with their finances.

How is he going to do it? Riding the bike is something he can do, but how do you organize something like this and get other people involved? How do you raise money?

That is where the I Do It For Foundation comes in. Susan’s uncle learns of the I Do It For Foundation and visits Now he knows he can pull it off.

At the site he finds tools to help him along his way… a website can be created specifically for his ride and helps him promote and take pledges. At the same time, I Do It For is getting the word out about Susan’s need in a broader network. Suddenly, his ride is more than just an opportunity to involve family and friends.

I Do It For has also made connections with organizations that can receive money in trust to alleviate the tax burden on Susan’s family from having received money as a gift. Susan’s uncle is put in contact with one of these groups and as pledges are fulfilled, the money goes directly into this trust — none of the money is kept by I Do It For.

It doesn’t end there. I Do It For provides promotional items free of charge to Susan’s uncle for him to use to promote his ride. Those pledging to the ride can receive Low Cadence coffee, I Ride For kits personalized as I Ride For Susan and a number of other items.

Suddenly, there are others interested in his ride. They want to participate. I Do It For can help. Susan’s uncle can access tools at that help him set up his own charity group ride. Check lists, mapping help, personal advice… it is all there to help him pull off a successful event. He just points interested riders to Susan’s I Ride For Susan website and they can register to ride.

The group ride is a success! Susan’s uncle starts his ride to see his niece. As he pulls out of town, there are other riders joining him along the way wearing I Ride For Susan kits. Others are online tracking his progress at the website. As he rides, more pledges come in and as he pulls up at his destination he finds he has raised over $14,000 to help little Susan.

More than that, Susan and her family have received encouragement that they are not alone in their fight. They are not just one among many. They are specifically loved. Susan’s uncle didn’t ride to fight cancer. He rode for Susan.

Through it all I Do It For provided administrative support, marketing help and event expertise free of charge. This allowed Susan’s uncle to expand his ride’s exposure and impact well beyond what he could have done alone without taking any of the money away from helping Susan.

Take that story and multiply it hundreds of times. Turn I Ride For Susan into I Run For Melanie or I Tri For James. Any event can be used to financially help and encourage others. I Do It For helps make it possible.

That is the vision of the I Do It For Foundation. Won’t you help make it possible? Make you pledge today.

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About Jonathan Pait

Jonathan started riding mountain bikes in the early 1990s. After discovering the ride can start at the end of his driveway, he moved to the road in 2006. Little did he know that first pedal stroke would lead him on an adventure that has become much larger than the bicycle.