Tag Archives: The Worthwhile Company

POACycling.com goes live

The Worthwhile Company is proud to be a supporting sponsor of the Greenville, South Carolina based Palmetto Orthopaedic Associates Cycling Team. Known in the Southeast simply as POA, the team has made a name for itself in two years and is poised for even greater success in 2010. Worthwhile captures this success by providing the team with a website that conveys the drive and teamwork with which POA races.

The new site allows friends and fans to follow along with the team as they campaign in the 2010 cycling season. Users can learn more about the team members by visiting the roster page to read bios and see individual race results. The site also catalogs the team’s overall successes on the results page. 2010 promises to have a lot of data!

Team manager, Blair LaMarche, will be keeping everyone up-to-date with what is happening within the team at the site’s blog. The entire site is designed on the WordPress framework and this allows the team to easily keep not only the blog current, but the blogging process is used to maintain the entire website. Follow along with Blair (and other riders) as they record the events of the season.

On the events page you can see the races in which POA team members will be racing. However, POA Cycling is about more than just racing bicycles. The team also supports the cycling community by providing a series of races during the year including the St. Francis Sports Medicine Summer Series, the South Carolina Time Trial Championships, the South Carolina Road Racing Championship, and the Fall Extravaganza (now in it’s second year). Information about these events will be presented on the site in the Events section. Information about the team’s involvement in charity events will also be presented here.

The team knows all this takes support and that is why the sponsors receive exposure throughout the site — not only on each page, but in a unique sponsors’ section devoted to the various sponsors who help the team receive the very best equipment and support. Sponsors get exposure on the website, but also the team’s uniforms, printed materials, and through various social media outlets.

The visually appealing site also provides a glimpse at the action throughout the year as users are able to view photos from the various events. Once again Worthwhile makes it easy for the team to manage this section by integrating Facebook galleries into the WordPress framework. More social media integration will come as The Worthwhile Company team continues to enhance the POACycling.com experience.

Business lessons from a field sprint

It was exciting when two parts of my life came together. This year The Worthwhile Company is helping sponsor the Piedmont Orthopaedic Association Cycling Team — POA Cycling for short. The team has gotten off to a solid start and I’m glad to be both sponsor and racer.

2010 POA Cycling Team

For me it has been a learning situation and I have been amazed at how often lessons learned on the bike translate to real life — especially a competitive business environment. One such instance stood out to me in a recent race. It exposed for me a weakness on the bike that I also realized is something I need to overcome in my business life.

Cycling is a team sport. However, only one team member crosses the line as the winner. During a race each team member must make multiple decisions. Often, he must do so without collaboration with his mates. Those individual decisions affect the entire team.

This demands a level of trust and commitment. It allows the leader of the team for that day to focus on the one task – winning. He knows that his teammates are working to make sure he is kept in the best position. He knows they will be willing to turn themselves inside out in order to bring back a threat. There is an incredible bond in a team with the right chemistry.

Then the time comes for the rider for whom the team worked so hard to make his move. During a recent race, that was the position I found myself in with a kilometer to go. My team had me set up perfectly. I moved up with 500 meters to go and was in the fourth position. I was confident that I could take the win — there was really only one threat and he was somewhere behind me.

At 200 meters I made a mistake. I took my mind off of the goal in front of me and started thinking about the threat behind me. I knew he was strong and I reasoned that if I went too early, he would be able to ride in my draft to the final meters and then swing around me with the momentum to win.

I settled in on the front waiting. My thought was that as he came up to me, I would counter and we would race to the finish with the fastest man winning. Unfortunately, that is not what happened.

The known threat never appeared. He had gotten boxed in during the shuffle of the field sprint. What happened was two riders on the same team split me on the right and left. They came from several riders deep so by the time they got to me their speed put me in a deficit. I could not accelerate quickly enough to counter. They finished side-by-side with me in third place right behind them.

My team had put me in the perfect position to win. It was time for me to deliver. However, instead of focusing on the goal, I got side tracked trying to analyze the competition.

In a field sprint with 200 meters to go, it is not time to think. It is time to act! When you see the finish line, you don’t hesitate. You DO. When you make that move, you GO! You go with 150%. You leave nothing in the tank.

At Worthwhile, we have a great team. It is a team built on trust and competency. The decisions made each day by the individual team members set the team up to win. However, there are those times when the goal is in sight and it is time to DO. Then you GO with 150%. Pausing to over analyze leaves you playing catchup.

Jonathan finishing in 3rd place.

When the goal is in sight. Don't hesitate!

Put trust in your team. Put trust in your own training. Put threats out of your mind. Put the focus on the goal. Put the pedal down and give 150%. It works in cycling and it works in life. It will make both you and your team winners.

This article appears originally on The Worthwhile Company Blog. The Worthwhile Company is a leading Web design and application development company based in Greenville, South Carolina. Its team’s finish line is the goal of increasing your company’s or organization’s internet worth.

A Worthwhile thank you

I don’t talk a lot about my life outside of cycling.  Sometimes this leads people to think that all I do is ride my bike! Actually, I’m involved in quite a few different things. One of those I’d like to point to today as a way of saying “Thank you.”

Back in 1994 I started playing around with the Internet.  I would deconstruct web sites to learn how to build HTML.  Wow! Things have changed so much with CSS and the various dynamic programming languages out there.  I’ve gotten where I can’t keep up with it all.

That initial interest led to me and a cousin starting The Worthwhile Company.  Initially, it was more of a consulting type business.  Then we moved into streaming audio.  By 1996 we were streaming three small local radio stations and two national networks.  By that time we also starting turning our attention to the idea of electronic commerce.

It was at this time that my current partner came on board.  By 1997 we were incorporated and continuing to build on our commerce plans with the creation of the Worthwhile Mall.  Now, today that sounds pretty corny, but it was a trend at that time.

The Worthwhile Company, Inc.

The Worthwhile Company, Inc.

Thankfully, time has lead us along and we have adapted with the changes – including the dot com bomb.  The Worthwhile Company, Inc. is stronger than ever and I’m beginning to understand the concept of exponential growth!  Seems like we moved along at a snails pace for so many years and now suddenly we’re taking off.

Part of the reason for this was me selling a portion of the company to a third partner.  My cousin left the company back in 1998.  For nearly a decade there was just one partner and myself.  Now, there are three of us and in this case three heads have definitely been better than two!

So, I want to take a moment to say “Thank you” to Dan Wooster and Dan Rundle – my partners – as well as the entire Worthwhile family.  Thanks for the gift of money to my fund raising goals as well as the free space and help you have given for the site RideForMike.com.  Without The Worthwhile Company, I would never be able to do many of the things people read about each day on this site.

Here is a Worthwhile project you might enjoy. Check out one of our latest web site releases: Fall for Greenville.

Time for the POA Cycling Summer Race Series

Tonight is the first in a series of POA Cycling Team Summer Series races.  It will be my second criterium race in five days.  I hope the old legs will be ready.

Yesterday I was home with a sick child.  It was a stomach virus.  I don’t know about you, but when I am around someone sick like that I start having all kinds of strange feelings.  The day started out with me thinking I was getting the bug as well.

Thankfully, that wasn’t the case and the beautiful redhead returned in time for me to get out and stretch the legs a bit.  It was a fun easy ride that started at my house.  I headed down East North Street and Pelham Road to The Worthwhile Company offices.  I needed to sign a paper.

From there I started making my way towards Sunshine Cycle Shop.  I had no desire to ride on Pleasantburg Drive, so I cut through the backlots of the strip malls on that section.  That brought me nearly to Pine Knoll.  After a very short section on Pleasantburg, I was able to breathe again.

At Sunshine I had John check out my gears.  On Tuesday night I kept having some chain skip when under load.  I didn’t want that happening when I came out of a corner Thursday night.  After the minor adjustment and some talk, I headed out toward downtown.

I did this by cutting through neighborhood streets that ran parallel to Wade Hampton Blvd. until I reached Main St.  I stayed on Main because I wanted to swing by the new South Main St. location of Liquid Highway.  After finishing off a muffin and starting on a cup of coffee, I headed to Fall River Park.

It was time for a pit stop, so I rode my bike right into the elevator and dropped to the second level of the park where the bridge (and the restroom) is.  I left the Garmin on to see if it would pick up the elevation change.  All done there, I headed across the Liberty Bridge and then to Cleveland Park.

A nice urban ride

A nice urban ride

A lap later I was heading home.  It was nice to cover only about 17 miles in an hour and a half.  You (or at least I do) need to have those times on the bike when you can just look around you and take in the scenery and activities around you.  This ride was good for the body and soul.

Tonight that will change.  The good news is there is no chance of rain, the winds will only be around 5 mph, and the temperature will be in the 70s.  It is going to be a fun night for racing.

My objectives are: 1) keep the rubber side down and 2) get a top ten finish.  Hopefully I learned what not to do during Sunday’s race.  It would be nice if I could start learning what to do this evening.

If you have the evening free, head on out to the old Greenville Braves stadium (Municipal Stadium) and take in some of the action at the POA Cycling Summer Race Series.  I’ll be putting out there during the 6 PM race.  The real racers will take the course after that.